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Evidence-based insights on athletic footwear

Research-backed advice to help you find shoes that actually work for your body, activity, and goals.

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Why Your Running Shoes Actually Matter (And Why Most Advice Gets It Wrong)
Research

Why Your Running Shoes Actually Matter (And Why Most Advice Gets It Wrong)

For decades, the running shoe industry told us to match our pronation type to specific shoe categories. New research suggests this approach may be completely backwards.

January 28, 20267 min read
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The Comfort Filter: What Science Says About Picking Shoes That Actually Work
Science

The Comfort Filter: What Science Says About Picking Shoes That Actually Work

Forget everything you know about arch support and motion control. The most reliable predictor of whether a shoe will work for you might surprise you.

January 25, 2026|6 min read

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